From a local operation to a regional enterprise
THE PROBLEM
A startup operation running out of a single room, with no regional structure and no operating model to scale.
THE QUESTION
How do you turn a founder-led operation into a multi-country enterprise without losing speed?
THE SYSTEM
Build, Scale, Operate, Transform. Regional commercial strategy, multinational teams, strategic accounts (Telefónica, DIRECTV, FOX Networks, América Móvil), and analytics-driven customer segmentation.
THE WORK
Deployed and led operations across Ecuador, Colombia, and Peru; built the commercial engine and product platforms for the region's main carriers.
THE RESULT
Grew from a room to a 200+ person regional enterprise with $50M+ in revenue across three countries.
THE LEARNING
Scale is an operating-model decision before it's a sales one.
Building an AI transformation boutique