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FINTECH / EMERGING MARKETS · LATAM · 2018-2023

08 / 08

Financial infrastructure for underserved markets

70M+ unbanked self-employed addressed

01

THE PROBLEM

More than 70 million people in LATAM are self-employed and need financial tools, but have no access to banks.

02

THE QUESTION

How do you give micro-entrepreneurs enterprise-grade tools they can actually afford?

03

THE SYSTEM

ERP, payment gateway, and e-commerce as a service (LaTienditapp), plus subscription-based commerce models (UPLink) built for vulnerable segments.

04

THE WORK

Deployed LaTienditapp across Honduras, Peru, Colombia, and Ecuador; built UPLink for subscription commerce; developed Latinhelper for migrant markets.

05

THE RESULT

All-in-one platforms for sellers and service providers; Latinhelper under evaluation by the European Innovation Council.

06

THE LEARNING

Financial inclusion is an infrastructure problem, not a charity one.

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