Scaling digital learning across Latin America
THE PROBLEM
Leading LATAM universities had licensed LMS platforms, but usage was low. The technology existed; the habit didn't.
THE QUESTION
How do you turn a licensed platform into a daily habit for 20,000+ students across undergraduate and postgraduate programs?
THE SYSTEM
A mass-adoption strategy built on contact design, digital media, gamification, and engagement loops, treating adoption as a behavior challenge, not an IT rollout.
THE WORK
Designed the adoption and engagement strategy, contact and digital-media plans, and gamification mechanics across multiple institutions.
THE RESULT
20,000+ undergraduate and postgraduate students reached across leading LATAM universities.
THE LEARNING
Technology adoption is a behavior problem. Licenses don't create usage; systems do.
Designing a digital client ecosystem